Nov 16, 2020
Medical device marketing teams are facing unprecedented times
as we close out in 2020.
As companies emerge from COVID-19 constraints, marketing teams
are struggling to refocus their respective work roles and manage
the transition back to the workplace. The challenges that
marketing teams are facing are more daunting this year than ever.
Product launches have been delayed, sales have been lost, and trade
shows have been canceled. We’re coming into business planning
time and marketing teams will be forced to reckon with the usual
“do more with less while at the same time achieving exponential
growth” pressures. Only this year, there’s more pressure than
ever as teams look at how they can make up for lost time and
dollars while managing supplier and manufacturing issues and other
critical gaps in infrastructure.
Medical device companies have an opportunity to play a role in
helping the hospitals solve these challenges that are bigger than
the price of the device. By providing needed value-added services
and support for hospitals that help address challenges such as
infection control, patient throughput, and emergency room wait
times, medical device companies can position themselves as
In this episode of DeviceAlliance’s Medtech Radio, we speak with
the Founder of Bloom Creative, Svetla Kibota. Svetla has more
than twenty years of experience in the pharmaceutical, medical
device, and medical technology sectors. She's managed a breadth of
medical brands and spearheaded numerous product launches.
Prior to founding Bloom Creative, she led the marketing and client
services teams at Lathian Health, an interactive medical marketing
and medical education agency where she helped recruit clinicians to
various digital campaigns. Before that, she worked across Europe
and the U.S. for Gilead Sciences and Applied Medical Devices, in
both marketing and sales roles. Join us as we discuss...
- Essential marketing strategize for Medtech companies
- Pivoting from volume to value
- The empowered patient model of marketing
- Branding for 2021 and beyond
- The impact of stories over facts
- Optimizing digital communication tools